Keith Fluellen is the dynamic owner of Fluellen Cupcakes and an accomplished real estate broker and investor. A proud graduate of the University of Texas at Dallas, Keith earned his Bachelor of Science in Accounting before beginning his entrepreneurial journey.

In 2011, Keith purchased Dimples Cupcakes, breathing new life into the brand with innovative recipes and a fresh vision. By 2013, he successfully rebranded the company as Fluellen Cupcakes, opening a vibrant location in the heart of downtown Dallas. His cupcakes have gained a loyal following and are now served at prestigious events at the American Airlines Center, catering to fans of the Dallas Mavericks, Dallas Stars, and major concerts.

In addition to his passion for baking, Keith is an active real estate investor with holdings in seven states, showcasing his acumen for identifying lucrative opportunities. His business expertise was further recognized when he won a fast pitch competition through the Dallas Mavericks Business Assist program.

Outside of his business ventures, Keith enjoys spending time with his family specially the grandkids. He is also  season-ticket holder to the Dallas Mavericks and FC Dallas soccer, and enjoys serving at Grace Center in Plano .